Achieving a ROAS of 3.27

Background:

This marketing case study showcases the success story of MrPeachy.com, a men's fashion accessories website. Faced with challenges in a highly competitive market and lacking expertise in running ads on Google and Pinterest ads, the client sought my assistance. Their goal was to achieve a minimum return on ad spend (ROAS) of 2.5+ and drive significant revenue growth. Additionally, they aimed to establish a strong presence on Pinterest and nurture a loyal customer base.

The challenges:

When the brand approached me for assistance, they encountered the following challenges:

• Highly competitive market: The men's fashion accessories industry was fiercely competitive, requiring a strategic approach to stand out from the competition and attract the target audience.
• Limited knowledge of Google Ads and Pinterest ads: The client lacked experience in running ads on Google and faced difficulties in effectively implementing Pinterest ads, hindering their ability to reach their desired marketing goals.


• Establishing a presence on Pinterest: MrPeachy.com desired to leverage the visual appeal of their products on Pinterest and gain a significant following to drive organic traffic and sales.



The Approach:

To address these challenges and meet the brand's expectations, I implemented the following strategies:

• Google Ads (Search and Shopping campaigns): We crafted tailored campaigns targeting relevant keywords to drive qualified traffic and conversions. The £79k ad spend was allocated exclusively to Google Ads.
• Pinterest Ads and Organic Growth: Leveraging the visual nature of MrPeachy.com's products, we implemented Pinterest ads to reach a wider audience and attract followers. The account gained over 17K followers, resulting in increased organic traffic and sales.
• Continuous Optimization and Customer Retention: We continuously monitored campaign performance, optimizing keywords, ad creatives, and bidding strategies to maximize results. Additionally, we implemented customer retention strategies to encourage repeat purchases and nurture a loyal customer base.

The Results:

The implementation of these digital marketing strategies led to remarkable results for the fashion brand:




• £79k Ad Spend: The client invested £79,000 in Google Ads, driving targeted traffic and conversions.
• £259k Revenue Generated: Through our tailored campaigns and continuous optimization efforts, we achieved a significant revenue of £259,000, surpassing the client's expectations and driving substantial growth.
• 3.27x ROAS: Despite the highly competitive market, our efforts led to an impressive return on ad spend (ROAS) of 3.27x, ensuring effective utilization of the advertising budget and driving profitability.
• Pinterest Success: With over 17K followers on Pinterest, MrPeachy.com experienced increased organic traffic and sales from the platform.
• Customer Retention: Our customer retention strategies resulted in a growing base of returning customers, further driving revenue and fostering brand loyalty.