ROAS increased by 106%

Background:

The vegan makeup brand faced several challenges that hindered their growth and profitability. These challenges included a limited advertising budget, struggles with achieving a satisfactory return on ad spend (ROAS), and a poorly designed website with a low conversion rate.

The challenges:

When the brand approached me for assistance, they encountered the following challenges:

• Limited advertising budget: Due to their previous struggles in achieving a good return on ad spend (ROAS) from their Facebook and Instagram campaigns, the brand faced constraints in allocating a sufficient advertising budget. They were only able to spend around $4,000-$6,000 per month, which limited their reach and hindered their potential for revenue growth.
• Low ROAS: Despite offering a high-quality product, the brand struggled to run profitable ads and achieve a satisfactory return on ad spend. Their previous advertising efforts did not generate the desired results, leading to frustration and limited revenue growth potential.


• Poorly designed website: The brand's website had a low conversion rate, preventing them from effectively converting website visitors into customers. The website's design and user experience did not effectively showcase the brand's offerings or inspire visitors to make purchases, resulting in missed revenue opportunities.



The Approach:

To address these challenges and meet the brand's expectations, I implemented the following strategies:

• Comprehensive Website Redesign: We rebuilt the brand's website from the ground up, focusing on creating a visually appealing and user-friendly design. By utilizing modern design principles and optimizing the user experience, we aimed to improve the website's conversion rate and create a seamless shopping journey for visitors.
• Ad Campaign Optimization: We conducted a thorough analysis of the brand's previous ad campaigns to identify areas of improvement. By optimizing ad targeting, refining ad creatives, and implementing strategic bidding strategies, we aimed to increase ad performance and maximize return on ad spend.
• Performance-Based Fee Structure: The brand was interested in our performance-based fee structure, which aligned with their business goals. This fee structure ensured that our success was directly tied to their revenue growth, fostering a mutually beneficial partnership.

The Results:

Through our collaborative efforts, the vegan makeup brand achieved remarkable results within a short timeframe:




• 356% Monthly Revenue Increase: Within just three months of working together, the brand experienced a staggering 356% increase in monthly revenue. This significant growth surpassed their expectations and demonstrated the effectiveness of our strategies in driving revenue growth.
• Improved ROAS: With an initial ad spend of $47,000, we generated an impressive revenue of $246,000, resulting in a remarkable return on ad spend (ROAS) of 5.15x. This marked a substantial improvement from their previous ROAS, enabling them to maximize their advertising budget and drive profitability.
• Enhanced Website Conversion Rate: The comprehensive website redesign, with its visually appealing design and optimized user experience, resulted in a significant improvement in the brand's website conversion rate. More website visitors were successfully converted into customers, contributing to increased revenue and business growth.